If you’ve been running a custom t-shirt or print-on-demand store for any length of time, you’ve probably experimented with paid advertising. Facebook Ads, Google Shopping, Pinterest promoted pins — they can all generate traffic, but the costs add up fast, and the moment you stop spending, the traffic disappears. There’s a better way to build…

The print-on-demand industry has exploded over the past few years. Platforms like Printful, Printify, and Redbubble have made it easier than ever to launch a custom t-shirt store with zero upfront inventory. But that low barrier to entry cuts both ways — it means you’re competing with hundreds of thousands of other sellers who launched…